Why do you need to collect raw data Google Analytics? To get comprehensive, advanced marketing reports and build machine learning models to optimize the advertising spends. In this article, we will explore how you can collect the raw data and what you can do with it.
Google Analytics is the most used web analytics tool around the world. It is free to use and quick to setup. It provides reports and insights on user behavior, acquisition channels, audience reports, etc.
However, the free version limits the businesses from getting into deeper slice and dice of the data.
You can solve these problems if you have access to the raw data. But, unfortunately, Google Analytics free version does not give you access to the raw data, and purchasing Google Analytics 360 is a very costly affair.
Fortunately, we have a system to collect raw Google Analytics data into your data warehouse. You can run any query you want and build any machine learning model you want.
Place a small tracking code on your website to collect all the hits sent to GA to Dblue Collector in parallel. This will not affect the current GA setup. All the hit level data will be available in Google BigQuery data warehouse within minutes. We also process the hit level data and enrich so that you have the better experience writing the queries to build your own reports,
All the details are extracted and put into separate columns for you to build the queries at the least granular level possible. Here are some of the things you can do with raw data,
You can build your own data connector and data processing systems to collect raw data and transform into a queryable format or contact us to get started.